Business English Lessons for Sales and Selling in English
Learn language for giving a product presentation. Lesson Objectives Presenting the current situation. Relating features to audience needs. Giving an overview of features. Calling attention to something on-screen. Dealing with technical issues. In the dialog, we’ll hear Jenny, who’s at a trade conference representing her company, ProBooks. They’ve just launched a new upgrade called […]
BEP 245 – Product Presentations 1 Read More »
Learn Techniques for hosting social events at a company conference. Lesson Objectives Asking people about needs. Eliciting feedback on the event. Making yourself available for help. Keeping conversations going and connecting people. In the dialog, we’ll revisit a company’s regional HR conference. The host is Amy, VP of HR at the company’s Chicago office.
BEP 234 – Conferences 2: Hosting a Social Event Read More »
Learn techniques for making sales calls. Lesson Objectives Asking for a meeting. Dealing with a refusal. Emphasizing the need to meet. Expressing gratitude. In the dialog, we will hear the second part of a telephone conversation between Kate and Tina. Kate is a salesperson with a company called Thompson Medical. And Tina works at
BEP 228 – Telephoning: Making Sales Calls 2 Read More »
In this lesson, we take a look at making sales calls. Lesson Objectives Using a friendly professional greeting. Showing respect for time. Referencing other clients. Asking about a client’s needs and summarizing those needs. In the dialog, we’ll hear Kate, a salesperson with a company called Thompson Medical. She’s calling Tina, who works at
BEP 227 – Telephoning: Making Sales Calls 1 Read More »
In this lesson, we continue to look at language for keeping in touch with colleagues and customers by telephone. Lesson Objectives Lowering the formality in a conversation. Showing interest in where someone else is located. Keeping the conversation going. Offering personal information. Transitioning to work issues using a topic that has already been introduced.
BEP 215 – Telephoning: Keeping in Touch 2 Read More »
